25 New York-based emerging fashion labels will now have the opportunity to win $100,000. That’s the top prize for Design Entrepreneurs NYC, the mini-MBA program created by FIT and the NYCEDC for top talent.
In it’s fourth year, the curriculum takes emerging designers with sales, marketing and press traction through weekend intensive classes on marketing, financials and operations taught by industry experts such as Gary Wassner of Hilldun Corporation and Hillary France and Alex Repola of Brand Assembly. Each fashion company is also paired with a mentor to help them build their business plan. 12 finalists with the strongest plans will compete for the grand prize and the $50,000 second place award. Finalists will also receive business support from various vendors to help them grow their companies.
“DENYC is truly a model program. And FIT is just the place for it—with faculty expertise on both the business and the design side of the industry,” said Dr. Joyce F. Brown, president of FIT. “Through DENYC, the FIT faculty helps designers hone the skills they need to become successful business people—which, of course, helps ensure that New York City remains the fashion capital of the world.”
Some of the participants in the 2015 class include: Abasi Rosborough, Cadet, Rochambeau, Haus Alkire, Title of Work, Azede Jean-Pierre, Chris Gelinas, Eckhaus Latta, Giejo, Collina Strada, Yestadt Millinery, Brandon Sun, Kim Haller, Helen Dealtry, Beth Macri and Gillian Steinhardt.
Supporters of the program include founding sponsor G-III Apparel Group, Ltd., along with Macy’s, PVH/Calvin Klein, Kenneth Cole, Cole Haan, and Ivanka Trump.
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