In the past few months, LinkedIn has been rolling out their portfolio feature to select individuals as a way for users to further develop their brand. This addition to the platform is especially important for fashion designers because visuals speak louder than words; hence the popularity of Pinterest, Tumblr and Facebook’s priority for photos in posts.
It’s an opportunity you should take advantage of for several reasons. You can upload your current look book, press and videos (branding pieces, interviews and how-tos) and by adding these materials to your profile, you can help tell the story of your business while also making your profile comprehensive. Plus, people use LinkedIn for new partnerships, recruitment and other brand building opportunities so that is why you should be prepared with a diversified portfolio and resume.
Users can upload a variety of media from several providers, including:
- Audio: Spotify and SoundCloud
- Video: YouTube, Vimeo and news stations such as CBS or ABC
- Image: Pinterest, Twitter
- Presentations: SlideShare and Scribd
- Other: Kickstarter and Issuu
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