All posts by Melissa Hall

Beautiful design, a bold makeup and harmony through symmetry. That’s the mixture for Natalie Frigo’s Agate and Icicles necklace that was inspired by Art Deco textiles. Carved in wax, cast in recycled metal and sculpted through ancient practices of metalsmithing, this is one of many thoughtful pieces that are crafted in her lower Manhattan studio. Natalie is [...]

Earlier this month, Barneys launched an Instagram account dedicated to the men of Barneys New York. The account caters to their target, the discerning men in fashion and plays off the brand’s taste, luxury and humor positioning. It also shows the importance of this market and the opportunity to deliver content that fits into their lifestyle. To [...]

Celebrating summer, a holiday, new collection or an event? One easy way to give your audience a slice of your brand’s personality is to create a mix tape with your favorite songs. You can do this with Tape.ly, a free cloud-based service that packages your playlist on your own branded page and allows you to create your [...]

1. It’s going to get interesting this fashion week with the new model legislation bill that just passed. Read how this labor law will protect child models under 18 in New York.  (via Women’s Wear Daily) 2. Facebook introduced hashtags this week. See what this means for your content strategy. (via Mashable) 3.  Father’s Day is [...]

Our new Summer Fridays feature takes a peak inside the world of our favorite emerging designer labels. Read more about Layla L’obatti: Brand: Between the Sheets Location: Long Island City, Queens Favorite Between the Sheets summer piece and why? I love our new Venus in Play tee, for those lazy summer days when I don’t [...]

Mix and mingle, shop and even skip with some of New York’s best independent designers this weekend. Here’s what’s going on: . 1. Go on the Michelle Joni’s Skipping Club tour of New York’s Garment Center hosted with emerging designer Tilly and William. . 2. Check out Anna Coroneo’s beautiful scarves and beachwear at her trunk show [...]

Artist Anna Coroneo has taken her fine art work and translated her colorful, whimsical paintings into a lifestyle brand. Scarves, swimwear, apparel, accessories and more make up her product assortment. Her Clouds scarf in blue, a soft silk piece that can be worn many different ways was inspired by a hot and overcast day. Painting [...]

Sabina Ptacin, Co-founder and Chief Excitement Officer at Tin Shingle, an organization dedicated to fostering entrepreneurs once said, “you have to think about social media like a party.” These simple words couldn’t be more true because in short, social media is about a conversation with others through interesting content, just like at a party. When thinking about [...]

At 80 years old. Oscar de la Renta still has it. Dominican charm, inspirational words of wisdom and a radiant smile that seamlessly delivers the stories and anecdotes of his life. His conversation with Fern Mallis at the 92Y started from the beginning and set the stage for his path to becoming a fashion icon. [...]

Email marketing can be an excellent way to connect with your customer and share the latest information about your business. It can be highly targeted while also being a treasure trove of important data. Newsletter companies provide a breadth of analytics which allows you to connect deeper with your audience and understand which offers and [...]

1. If you want to understand which social media platforms are working best for your strategy, consider one of these 9 options to analyze your efforts. (via Mashable) 2. This past weekend, Kate Spade partnered with eBay to pop-up with a shop to promote their Saturday line. Customers that place an order via Pay Pal Here are guaranteed 60-minute delivery [...]

UncommonGoods has announced their third annual jewelry design challenge for emerging designers and independent labels that want to share their work for a chance to win a vendor contract with the Brooklyn-based online retailer and $500. For this opportunity, they’re looking for accessories that show your creative talent and individual story while also fitting in [...]

Let’s face it. Most of your time spent reaching out to others is online. You’re either directing people to your website or pitching buyers and press through email since gone are the days of a good old fashioned phone call. That’s why it’s so important to optimize your photos for the web by sizing them [...]

They often say that a picture is worth a thousand words, and when those words can translate onto a different medium, the story continues to evolve. That’s what happened when Claire Andrew photographed a stormy day in New York. The water, light and clouds rumbling together was an ethereal moment of magic and became the [...]

Happy June! We can’t believe that we’ve almost hit the half year mark. We also hope that you’ve been able to apply to the open calls featured on the site and attend some of the networking events around town. Here are a few highlights for the month: Join us on Tuesday, June 11 for our [...]

Stitch Collective, the New York-based startup that helps emerging designers bring their handbag concepts to life by allowing users to submit their sketches for a chance to have their work produced and sold online has announced their latest open call. This time, it’s with PureWow, a digital publication that is dedicated to making life more interesting through culture, fashion, travel, tech and more. Here’s [...]

Whether you are looking for classes to help you understand the financials of your fashion business, selling to retailers or creating tech packs, FIT’s School of Continuing and Professional Studies allows you to do just that. Their summer session is starting now and offers a wide range of courses in entrepreneurship, graphic design, fashion styling, sustainability and many [...]

  1. It may seem like you’re online all of the time. Here’s how to strike a balance between work and life on social media. (via Inc.) 2. Wondering what to say to your customer on social media? Watch this video to see how being authentic and speaking to your customer is the best way [...]

Dario Scapitta has fallen for 3-D printing. Complex shapes, modern designs and everyday statements are the vision for his accessories brand. With a start in 2012, he is quickly finding his way by experimenting and designing with ease; a benefit of this new technology. His cuff and bracelet are just a couple of his nylon pieces [...]

Emerging designer Hannah Goff takes a print-centric approach to her namesake label. This SCAD graduate uses her textile background to make her own geometric-inspired custom fabrics. Combined with a mashup up of polka dots, stripes, florals and patchwork combinations, the line has its own visual harmony. For fall, her collection is for the woman that [...]

“I don’t have time for social media, I’m doing everything else.” That’s what many designers say when it comes to marketing their fashion business. Who has time for Facebook, Twitter and Instagram? Oh, and there’s now Vine too. Yes, you are busy, stressed and most likely doing everything on your own. However, with some planning, structure [...]

Promoting yourself as a local business just got easier with the Made in NYC database. Created by the Pratt Center for Community Development, their mission is to support the manufacturing sector; an ecosystem of over 7,000 small manufactures that employ 65,000 people throughout the boroughs. Their free database includes a listing of emerging designers, food, fashion and furnishing [...]