During London Fashion Week, SilkFred.com, the online destination for emerging designers opened a pop-up shop at the Folly. Founder Emma Watkinson told The Emerging Designer more about the temporary boutique and how important it is for designers to take their brand offline. We also had the chance to chat with Anne Sophie Koehler of Scaline and Alexander Van Baalen to [...]
November 14, 2012 Melissa Hall FASHION WEEK, POP-UP SHOPS, RETAIL The ID Pop Shop New York City is back at the Chelsea Market from August 13-19. The pop-up shop, focusing on emerging designers and independent labels in fashion, home art decor and accessories has a roster of 25 brands showcasing their latest inventory. You’ll find jewelry from Kimberlin Brown, Barbara Wilkinson and Cynthia Rybakoff along with [...]
August 9, 2012 Melissa Hall NEWS/EVENTS, POP-UP SHOPS Making their user experience even better by bridging the online and offline worlds, Fab.com, the online flash-sale site that features emerging and established designers has launched two pop-up shops in conjunction with New York Design Week and the International Contemporary Furniture Fair. It’s their effort to give consumers the opportunity to touch, feel and see [...]
May 18, 2012 Melissa Hall POP-UP SHOPS, RETAIL Kal Rieman is the latest designer to pop in at the RS Pop Shop; the permanent fixture at the Roger Smith Hotel in New York that showcases emerging talent. For spring, the brand takes its affinity for masculine cuts and balances it with soft flattering silhouettes. You’ll see a red, black and white story with [...]
How does a mass retailer to get in good with tastemakers? The ingredients seem to be: pop in to cities with the best style-based flea markets, enlist a super chic fashion blogger as your style ambassador and add a social media component to the campaign that has an on-site presence. That’s what we saw from [...]
May 7, 2012 Melissa Hall POP-UP SHOPS, RETAIL It’s been dubbed color of the year, and with this industry proclamation, Tangerine Tango has made a splash on the streets with the Sephora + Pantone pop-up shop that launched earlier this week in the Meat Packing District. Inside the giant color card, you’ll get a chance to scoop up some exclusives hues. Nail polish, [...]
March 22, 2012 Melissa Hall NEWS/EVENTS, POP-UP SHOPS, RETAIL “The Fashion Fund” (via The New York Times) This is our latest section called Week in Review that features curated news for emerging designers from around the web. Take a look at what we thought was interesting from the week: 1. Digital fashion shows: will this be the industry’s newest medium? This Fashion Week, Prabal [...]
On Wednesday, NET-A-PORTER launched KARL, a new line by Karl Lagerfeld on their website. To celebrate this much-anticipated diffusion line and exclusive four-week partnership, 5 pop-up Window Shops went live in New York, Paris, Berlin, London and Sydney. So what’s the Window Shop? Simply put, it’s a window you can shop from via the Net-A-Porter [...]
January 26, 2012 Melissa Hall MARKETING/PR, ONLINE, POP-UP SHOPS, RETAIL