For Camilo Sanchez, designing eveningwear just didn’t do the trick. With two degrees in fashion: one from school in Colombia and the other at FIT, he sought to do what made him happy. That’s when he started Love Citizens, a free-spirited swimwear label based in New York. Designed for a relaxed, eclectic woman, he’s mixing influence from popular culture and art to build the label.
Now, the line focuses on custom designs on bikinis that are fresh and graphic-driven. He’s also made sure to add in a dose of sophistication. His flattering dancing queen silhouette that accentuates curves the right way was one answer. He tells us, “we realized that the young swimwear market was overloaded with bikini options but not a lot one piece swimsuits. So, we decided to make a cool and sexy swimsuit for those young customers.” And, it’s these types of offerings and decisions that he works on with business partner Angelica Bagett who runs production and sales in Colombia to grow as a team.
Learn more about the brand at Love Citizens.
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