The Emerging Designer Quick Tip from Emma Watkinson of SilkFred

Quick Tip for Emma of Silkfred.com
Emma Watkinson, Founder of SilkFred.com
Emma Watkinson, Founder of SilkFred.com

United-Kingdon-Flag-Emma Watkinson is the Founder of SilkFred.com, an online destination for emerging designers based in London. Her quick tip is:

“It’s incredibly important (and relevant) to establish online and offline sales channels. New brands can achieve momentum quickly online through e-commerce but need to allow customers the opportunity to try and touch your garments. This helps gain trust from your customer, which is so important at an early stage, and you can then direct them to your online sales channel. We’ve discovered that the best selling designers on SilkFred.com are the ones that we’ve showcased in an offline capacity as well.”

Emerging Designer or have a resource to share? Please feel free to contact me at melissa@theemergingdesigner.com.

You may also like:
Tags from the story
, ,
More from Melissa Hall

3 Ways Small Businesses Can Build Relationships with Their Customers

The retail business is tough. Now more than ever, big brands, startups...
Read More