Emma Watkinson is the Founder of SilkFred.com, an online destination for emerging designers based in London. Her quick tip is:
“It’s incredibly important (and relevant) to establish online and offline sales channels. New brands can achieve momentum quickly online through e-commerce but need to allow customers the opportunity to try and touch your garments. This helps gain trust from your customer, which is so important at an early stage, and you can then direct them to your online sales channel. We’ve discovered that the best selling designers on SilkFred.com are the ones that we’ve showcased in an offline capacity as well.”
Emerging Designer or have a resource to share? Please feel free to contact me at email@example.com.