The klout of a global fashion week and the expertise that logistics supplier DHL provides is the makeup of the DHL Exported Program. Created for established designers looking to enter new international markets, the initiative is a win for brands ready to scale their business.
DHL Exported will provide one winner in each market with a venue and underwrite production costs for two consecutive seasons at one of the following events: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. This includes shipping raw materials and samples along with delivery of the final collection in each respective market.
The finalists had to submit applications along with a retail development strategy that focused on marketing, public relations, shipping and logistics to be considered.
The program will also include a robust digital program and e-commerce platform for the winning collections.
The finalists for Mercedes-Benz Fashion Week in New York are:
A graduate of Central Saint Martin College of Art & Design, Yasutoshi worked as an assistant under Alexander McQueen and launched his first collection in 2010.
A graduate of Central Saint Martins in Fashion Design, Liberatore started her business in London and Rome after working at Jean Paul Gautier and other fashion houses. She also won the Next Generation competition at Milan Fashion Week in 2009.
Katty Xiomara Santos
Katty Xiomara has been showing at Portuguese Fashion Week since 1998. She also lectures at Modatex in Porto on urban, tribal and street subculture.
The finalists for London Fashion Week are:
Stocked in 120 stores worldwide, Leyla Piedayesh debuted her label in 2004 and has been worn by celebrities such as Cameron Diaz and Jessica Alba.
Balancing his own business and working as Creative Director for Turkish textile companies, Hakaan Yildirim, began in 2001 designing couture dresses for his customers.
Based in Toronto, Negium studied Fashion at the Fashion Institute of Technology before working under Yigal Azrouel. He is a member of the Toronto Fashion Incubator where he produces in-house.
The finalists for Mercedes-Benz Fashion Week Tokyo are:
Sid Bryan, Joe Bates and Cozette McCreery are the designers behind British label Sibling International. Prior to starting their label, each designer worked for other brands, learning the trade before doing it on their own.
House of Holland
Known for his slogan tees, Henry Holland began his line in 2006 and is now in their 13th season.
London-based designer Todd Lynn has had his label since 2006. Known for his rock ‘n’ roll aesthetic, he has dressed musicians like Thirty Seconds to Mars and Courtney Love. He has also been nominated for the British Fashion Award.
The finalist for Milan Fashion Week are:
With a 2013 debut, Pyer Moss has received international press and support. His debut collection was picked up by Browns of London.
New York-based label Nicholas K was started by brother and sister Nicholas and Christopher Kunz. Their first collection in fall of 2013 sold through at 35 top boutiques in the United States and Japan.
Learn more about the program at DHL Exported.
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