As a designer, it’s important to constantly shop the market. This includes where you live and where you travel for business. And, if you’re on vacation, it still may be worthwhile to carve out a small portion of time to gain new intelligence.
This form of market research is important because it could lead to new business, allows you to see local trends, aesthetics and puts you front and center with a new segment of shoppers. Plus, what’s popular in your town, may or may not be in another.
When putting a plan together, it’s important to visit a myriad of locations including department stores, boutiques and stores outside of the fashion space to stay inspired and open your mind up to new design concepts. Additionally, each type of store will also have different products, price points, marketing tactics, merchandising, social media and tech tools for you to assess.
To help make your visit to a city more efficient, try using Google Maps to plot out your journey and even discover new places. Some of their features include:
- Easily pinpoint locations and make notes like brands stores carry, buyer information and your own summaries
- Get details like business hours, ratings, reviews and see the street view
- Get recommendations for additional stores and businesses in the area based on your original search
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