Who made your clothes? It’s an increasingly important question facing both retailers and they savvy consumers that care about the backstory of their apparel. It also asks companies to stop and think about their supply chain and the implications it has on people, the environment and the business of fashion.
In an effort to help disrupt the industry and bring transparency to the forefront, Fashion Revolution Day will take place globally on April 24, 2015. The day, which began two years ago as an effort to help shed light on the Rana Plaza disaster in Dhanka, Bangladesh where 1,133 people died and the other social and environmental tragedies that happen everyday is now supported in 66 countries by industry leaders, educators, advocates and those that want to bring about change.
How to get involved
There are may ways brands can get involved and make a difference:
- Share your brand’s story and tell consumers about who and where your products are produced.
- Join the Fashion Revolution Day campaign and take a selfie showing your label. You could also turn your clothes inside out to make more of a statement.
- Tag the brand and ask #whomademyclothees?
- Find out how brands and retailers can get involved and use their digital assets
Learn more at Fashion Revolution Day.
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