What’s your relationship with social media? Love it, hate it or just don’t get it? For many emerging designers, one important and often asked question is how many social media platforms should I be on. It’s understandable because you’re busy designing, selling, and all of the other things you need to do to run your fashion business. The last thing you want to feel is pressured to be on Facebook, Twitter, Pinterest, Instagram and all of the other platforms.
To make it easier to understand, you should think of social media platforms like desserts at a party. At any good soirée, you’ll probably gravitate to a spread of indulgence and knowing your luck, those sweets are all calling your name. Although it may be tempting, you don’t have to eat all of those desserts because they are there. If you apply that same reasoning to social media, you don’t have to be on every platform just because they exist.
You should select a few that resonate with your target so you can nurture a conversation while pushing out good content that will help build awareness for your brand. There’s no magic number either. J.Crew is one example of a brand that focuses on limited outlets. Their catalog is the brand’s bread and butter and if you look at their Twitter page, you’ll see that they don’t have many tweets or use it to reach their customers. So, find what works for your business, validate it with analytics and enjoy your sweets.
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