4 Ways London Promotes Emerging Designers During Fashion Week


For decades, London has been known for supporting emerging designers and during fashion week, the city not only highlights British talent, but has become a platform for international labels. Official runway shows, showroom space, exhibitions and trade shows are just some of the ways the city thrives during London Fashion Week, including:

Designer Showrooms at London Fashion Week

Held at Brewer Street Car Park, the official venue for London Fashion Week, the Designer Showrooms feature 150 collections from new talent, top labels and multi-line showrooms. Situated adjacent to the fashion shows, brands have easy access to editors, buyers and bloggers. With sections dedicated to emerging designers, including NEWGEN, the British Fashion Council's initiative in partnership with Topshop, scouting names is focused. For this honor, talent receives a pop-up showroom to present their collection in addition to business mentorship. The spring 2016 recipients included Ashley Williams, Molly Goddard, Claire Barrow, Ryan Lo and amongst others.

BFC Designer Showrooms (Agnese Sanvito, British Fashion Council

Learn more about Designer Showrooms at London Fashion Week.


Fashion Scout

Fashion Scout is now in its 19th season. A short walk from the official London Fashion Week venue, it showcases top British emerging and recently graduated talent and has helped launch labels such as Peter Pilotto, Felder Felder and Pam Hogg. The event includes runways shows, exhibitions and showrooms that features both local and international designers. Fashion Scout also takes place in Paris and Kiev. The Merit Award, Graduate Showcase and Ones to Watch are three key areas that honor brands.

Robert Wood at Fashion Scout

Learn more at Fashion Scout. 


On | Off

Established in 2003, On | Off is an independent platform that showcases contemporary and avant-garde creative talent that takes place in the Vinyl Factory on Marshall Street in SoHo. The event includes runway shows, exhibitions and installations. They have been home to designers like Gareth Pugh, Roksanda Illinic and J.W. Anderson. The show is also known as a technological leader in London for their breakthrough work such as creating a virtual fashion week in the virtual world on Second Life.

YII at On | Off Londo

Learn more at On | Off.


Scoop International Trade Show

Established in 2011, Scoop is a womenswear and accessories trade show that takes twice a year at the Saatchi Gallery. The show features emerging designers, international talent and progressive design like Una Burke. Brands are sectioned into galleries that create an intimate space for press and buyers to walk. This season, they collaborated with London Fashion Week to provide easy access and transportation to the venue for guests.

Una Burke Leather

Learn more at Scoop.

Emerging designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.