Does Your Brand Have an E-mail Checklist?


In business, writing an email can sometimes make or break an opportunity. This is why you should make sure emails from your company fit the voice and image you are striving to develop. Emails can provide others with the perception of whether you are smart, concise, nice, professional, sloppy, confused, lazy, laidback, organized or any other type of sentiment.  One way to stay consistent and on-brand is to create a checklist. Think of it as a dress code for your emails. Each time you or someone from your company writes a piece of communication, they should make sure it adheres to a set of standards.

Here are a few considerations: 

  • Does your greeting address a person?
  • Does it have clarity?
  • Does it have an ask or a purpose?
  • Does it have a deadline and or next steps?
  • Is it grammatically correct?
  • Does the content make it easy for someone to respond?
  • Does it show gratitude of give thanks?

At the same time, you should also ask yourself what it may not include. This may be content that may be seen as unprofessional or give off negative perceptions such as multiple exclamations points, all caps, acronyms (LOL, TTYL, LMK) or even certain words and phrases. 

It's always the little, but extremely important things that can help build your business and emails are daily opportunities so make sure your communication is spot on. 

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