The Emerging Designer Quick Tip from Emma Watkinson of SilkFred


Emma Watkinson, Founder of United-Kingdon-Flag-Emma Watkinson is the Founder of, an online destination for emerging designers based in London. Her quick tip is:

"It's incredibly important (and relevant) to establish online and offline sales channels. New brands can achieve momentum quickly online through e-commerce but need to allow customers the opportunity to try and touch your garments. This helps gain trust from your customer, which is so important at an early stage, and you can then direct them to your online sales channel. We've discovered that the best selling designers on are the ones that we've showcased in an offline capacity as well."

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