Here's How You Can Refresh Your Website Each Season


As your brand enters a new season, it’s a great opportunity to do an audit of your website and refresh your content. You’ll be able to apply lessons from the previous quarter and give a new look to your page in the spirit of driving awareness and sales. There’s also something to be said about relevancy. Letting users know that your brand is current confirms that you are in business.

Here are a few things you should do to make sure your website is fully optimized.

1. Re-Merch Your Products

A new season typically means new products. As an emerging designer, that’s not always the case, but that doesn’t mean that you can’t give your homepage a makeover. You may want to consider changing the copy to be more compelling, revising collection names or updating photos. Colors and graphics that go with your products and season are also helpful ways to do this.

2. Check Your Links and Applications

Whether you check links manually or use a tool like Google Search Console, it’s good to make sure that elements on your website are functioning properly. You’ll want to do the same for any third party applications like Mailchimp or an Instagram integrations.

3. Update Your Photos

You may have new images from a photoshoot or Instagram content. Or, you may have images from a previous season. Checking to see what is in your database is a good way to refresh your site.

4. Dive into Your Analytics

As a business owner, you should constantly be looking at data from your website and social media accounts, but of course, life happens! If you haven’t looked at your brand’s data, make a point to dive into it in order to improve what you’ve been doing.

5. Check Titles, Tags and Descriptions

This is a good time to revisit your titles, tags and descriptions on your website to make sure that you are also optimizing your content and pages. Tags can help customers find your product easier, show what’s in a category and more.

You’ll also want to make sure that your images are labeled correctly by including descriptive titles, filling in alt tags and summary sections because this can help your SEO.

6. Add Newsworthy Items

You may have scored new press, had a brand feature or someone tagged you on Instagram. Now is the time to update these items along with new products, offerings and general news.

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