MAGIC Seminar Recap: Bridging the Gap Between the Online and Offline Retailer
It goes without saying that the retail industry is changing. It has become increasingly harder to reach customers in a space that's saturated with noise. As part of MAGIC's Seminar Series, Nicole Guarascio, Trend Director at Stylesight presented ways retailers are engaging customers through the use of technology, branded content and subscription models as a way to bridge the online and offline worlds. Here's a recap of retail trends and predictions for the future:
Gamification is also on the rise, providing a new form of engagement. We've since this with various fashion brands like DKNY and Diesel, but in other categories as well. Olioboard offers interior design enthusiasts to build 2D & 3D moodboards that consumers can shop, share and save.
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