Open Call: ASOS Fashion Discovery for British Emerging Designers


ASOS is giving emerging British designers the opportunity to participate in their first ever Fashion Discovery initiative. Two brands will be given extensive business support for one year, £50,000 each and have a selection of their collection sold on ASOS. They are looking for brands that combine originality with a commercial appeal, personality and an entrepreneurial mindset. Applications will be reviewed by a judging panel consisting of ASOS executives and industry experts and influencers.

Application Criteria
  • Open to UK-registered limited liability companies
  • Have been trading for less than 5 years as of April 1, 2016
  • Operate a fashion brand (e.g. menswear, womenswear, unisexwear, accessories, footwear and/or jewelry)
  • Sell new (not vintage) and original fashion products.

The deadline to apply to the initial round is May 19, 2016. Learn more and submit your application at ASOS Fashion Discovery.

Please note that we are not affiliated with this program and cannot answer any questions.


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