Open Call: Project Pop-Up NYC Seeks Retailers and Startup Tech Companies

To help establish New York as one of the leading cities in technology and fashion, the NYCEDC announced their latest open-call for "emerging, innovative, New York City-based retailers and fashion tech companies" to participate in Project Pop-Up NYC.

Businesses selected will pop-up at STORY, an innovative retail experience based in Chelsea that is quickly becoming known for showcasing brands with their own, compelling point-of-difference for a limited-time. Project Pop-Up NYC will begin around Fashion Week and run for the month of September. This first time initiative will help highlight New York talent and be a case study for the changing face of retail.

Who Is Eligible:

  • Applicants must be a fashion retailer (on or offline) or a fashion tech company. Whether you are a B2B or B2C business, companies must have a retail application.
  • Retailers must be able to run a pop-up store with saleable merchandise from September 6 - 30
  • Technology companies must be able to showcase/demo their product during this period
  • Applicants must be based in New York State and pay State and City taxes
  • Have a minimum of two full-time employees and have been in business for at least one year
  • Have annual or sales projections over $25,000

Winners Receive:

  • A month of space at STORY to showcase their goods or technology concept with free rent and all sales going towards the business
  • Business support that includes PR and marketing assistance, mentoring from industry professionals and brand exposure

Applications for Project Pop-Up NYC are open now until July 30 and winners will be chosen by an esteemed selection committee.

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