Open Call: Owners April 2019 New York Pop-Up Shop

Owners Pop-Up New York

Owners, the sustainably minded pop-up shop that helps niche brands grow their business has announced an open call for their spring 2019 concept at the Refinery Hotel in New York after their successful holiday run.

Created by Deanna Ansara, founder of womenswear label Vincetta Studio, the collective is founded on thoughtful design, community and a strategic approach to retail that puts small businesses first.

To-date, Owners has launched in four locations across New York City including Williamsburg, Brooklyn along with SoHo, Midtown West, and the Flatiron District in Manhattan. Over the past year Suzanne RaeKordalFaeber, Plante, Voz, Arteaga, Grammar, Desmet and many others have participated. Brands selected into the pop-up are based on aesthetic, values, quality, and thoughtful production.

Pop-Up Dates

The spring 2019 pop-up will run from April 17-May 2.


  • Brand exposure alongside a strong curation of companies

  • Test out new products and price points

  • Product feedback and customer engagement

  • Build customer loyalty 

  • Build customer mailing list

  • Host brand activations 

Spring 2019 Application Criteria

  • Spring/summer 2019 merchandise

  • Assortment should be full-priced only

  • 10-12 brands accepted (3 RTW, 3 Jewelry, 1-2 handbag, 1 swimwear, 1 Skincare, 1 Fragrance) 

The cost to participate is $1,450 for RTW + jewelry and $1,250 for skin, home and accessory brands.

Oil + Water courtesy of Owners

Oil + Water courtesy of Owners

Ajaie Alaie courtesy of Owners

Ajaie Alaie courtesy of Owners

Submission details must include

  • Brand name, year founded and location

  • 3 strong images that represent the brand

  • 1 sentence mission statement and 2-3 sentence brand bio

  • What is your experience with sustainable design?

  • What initiatives do you have in mind for later implementation within your company?

  • Names of pop-ups previously participated in and how many

  • Are you willing to participate in helping at the the Owners pop-up (promotion, staff, merchandise, etc…)

Those selected to move forward will likely be asked to participate in a FaceTime or in-person interview.

Submit your applications to Deanna at with the information requested above. Learn more at Owners.

Please note that we are not affiliated about this open call and cannot answer questions about it.

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