Questions to Ask Yourself to Prepare for the Holiday Sales Season
The holiday season will be here sooner than you think. As an entrepreneur, this is a great time to sell and make money! The trick is being prepared by having a solid sales strategy. To jump start your planning, here are a few questions to ask yourself about your business: 1. Which products will you be promoting?
Decide which products you will focus on selling. Look at best sellers, what is easily giftable, explore items that fit into a holiday pricing strategy (e.g. gifts under $150) an what type of customer profile may want your products (e.g. for the hostess, for the traveler, etc...). This way you can put goals in place and plan accordingly.
2. What Does Your Holiday Messaging Look Like?
It's important to map out what you will be communicating and when. You may want to create a theme for the season and develop ideas around that theme to be revealed throughout the holiday months. What you communicate should also come from what you decide to promote and be clear and focused.
3. Have You Created Marketing Materials?
Once you've mapped out your communication, it's now time to create marketing materials that reflect your messaging. This will most likely be for Facebook, Instagram, Pinterest and your newsletter.
4. Will You Offer Anything Special?
This time of year, brands tend to offers special items or services either complimentary or as an upsell. This could be embroidery or monogramming, local delivery, private shopping, designer Q&A and/or concierge services. This may also be an opportunity to target existing customers with an offer as as a way to give them an incentive to buy. For example, BKR a water bottle company with a point-of-view of a fashion brand is offering their VIP customers holiday items first at a discounted rate with early access messaging.
5. Are You Taking Advantage of Key Milestones
There are several consumer events that you can be a part of to help sell your products. There's Small Business Saturday, Black Friday, Cyber Monday, Giving Tuesday and more! Be sure to mark these on your calendar and see if there's a way to be a part of the conversation.
6. Have You Updated Your Website to Be Holiday-Ready?
There are so many ways you can optimize your website for the season and beyond. The most obvious is taking a look at your merchandising by updating your homepage hero image to fit the season, adding featured products and refreshing product information.
You'll also want to make sure your shipping and return policies are correct, inventory matches what you have in stock and be sure to check for any Apps (Shopify has a good marketplace) that can enhance the experience like shipping, social selling or customer service.
7. Do You Have Any Offline Events Planned?
Offline events help compliment online transactions and get your product and face in front of your audience and new customers. This may include a pop-up shop, a trunk show, private appointments, or meet and greet. If you do any of these, just understand your goals and metrics for success before you move forward because it's still an investment of time and money.
8. What Will Your Packaging and Gift Wrap Look Like?
Good packaging and gift wrapping is so important this time of year. Being able to offer this will be an incentive because you can make shopping easy while making it look good too. Plus, so many people love to unbox these days and if you can get in on the conversation, that's one additional marketing impression for you.
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