Understanding the New Pinterest Analytics Feature for Business Accounts
If you're active on social media, you're probably on Pinterest. It's now the third largest social media discovery platform after Facebook and Twitter. With its ability to allow designers to build inspiration boards, track trends, post products, consolidate press clipping and more, its breadth of use seems endless.
Just recently, Pinterest announced that they are offering analytics for those with verified business accounts; something you can set up easily. This means that users can understand what is being pinned from their personal website and Pinterest page within a given time frame.
Pinterest now provides 8 types of data measurements:
1. Pins: the daily average number of pins from your website.
2. Pinners: the daily average number of people who pinned from your website.
3. Repins: the daily average number of times pins from your website were repinned on Pinterest.
4. Repinners: the daily average number of people who repinned your pins.
5. Impressions: the daily average number of times your pins appeared on Pinterest in the main feed, in search results, or on on boards.
6. Reach: the daily average number of people who saw your pins on Pinterest.
7. Clicks: the daily average number of clicks to your website that came from Pinterest.
8. Visitors: the daily average number of people who visited your website from Pinterest.
Like with any platform, understanding your analytics will be key to crafting and refining your social strategy and content. Knowing what type of imagery people spark to and how much traction a product gets can help you make business decisions such as what color or silhouette you may want to put forward. Ultimately, access to this data will hopefully help you create smarter, more informed pins.
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