Met Gala White Tie Affair

Week in Review: Met Ball Dress Code, Pinterest Tips, Fashion Knockoffs and Instagram for Marketers

Met  Ball White Tie

via WWD

1. If you need ideas on what to pin, here are 5 creative ways brands are using Pinterest. (via Entrepreneur)

2. J.Crew is diversifying their portfolio and will be launching a lower priced line. (via Business Week)

3. The Met Ball calls for white tie and decorations. Read about what this dress code means for those attending the gala. (via WWD)

4. Copycats are inevitable each season, but some are just visual verbatim. Take a look at these fast fashion knock offs that have landed for spring. (via Fashionista)

5. If you’re wondering which social platform is the best for your business, take a look at this article that talks about how Instagram is a winning choice for marketers right now. (via Mashable)

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Screen Shot 2014-04-30 at 9.04.14 AM

Open Call: 1407 Broadway Space Forward Ideas Competition

Space Forward Ideas Competition

Located in the heart of New York’s Garment Center, the 1407 Broadway building wants to be a hub for innovation in the district. With 1 million square feet, the building has been remodeled to foster collaboration and creativity. And, with forward companies like the Barbarian Group and Techstars as tenants, combined with their “Looking Differently” facade, they’re starting to make a mark in the neighborhood.

To help transform how companies do business, they’ve launched the Space Forward Ideas Competition which asks others how would they re-imagine the workspace? They’re looking for ideas that show how this looks, feels and sounds and a jury of local constituents will select concepts based on novelty, quality and clarity.

They’ve supplied interested participants with building layouts and icons on the application page that express the building’s principles towards the work environment such as exchange, focus, grow and create.

Space Forward Ideas Competition

 

The contest is open to U.S. residents over 21 and and the application is due by May 15, 2014. One grand prize winner will be awarded $14,000 and 3 runner up contestants will receive $3,000.

Learn more and apply to the contest at the Space Forward Ideas Competition.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Alvanon's Fit Glossary

Download Alvanon’s Apparel Fit Glossary

Glossary of Fit Terms by Alvanon

Who calls the shots on fit?

Alvanon, the apparel fit experts advises retailers and brands on sizing and product efficiencies through research, their range of proprietary tools like custom fit mannequins and master pattern blocks and in-depth training. Their glossary provides emerging designers with the fundamentals of fit.

Download their fit glossary that’s also listed below:

Aesthetic Fit: The intended silhouette, shape, proportion and design elements of a garment

Technical Fit: The balance, measurements (size), comfort, and functional aspects of fit

Body Size: Key girth measurements of the chest, waist, high hip and low hip

Body Shape: Overall proportion characteristics of the body calculated by the difference between the
chest and waist on the top and the waist to low hip on the bottom

Fit Intent: How a garment is meant to fit in terms of ease over body, end use and comfort

Ease Over Body: The amount of space between the body and the garment (tightness or looseness)

Wearing Preference: How an individual prefers to wear a garment (ease over body, waist placement, etc.)

Grading: Making a garment incrementally bigger and smaller relative to a base size

Numeric Sizing: 2, 4, 6, 8 etc., offers more sizes in the range with smaller grade intervals between sizes for
garments that are more “fit specific

Alpha Sizing: S, M, L etc., offers fewer sizes in the range with a bigger grade interval between sizes for
garments that are less “fit specific”

Tolerance: An acceptable deviation from a specified value

Fit Form: A physical tool that represents the core body standard in terms of size and shape that is
used as the primary means of garment evaluation throughout the supply chain

Learn more about Alvanon and download their fit glossary.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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NYC Fashion Production Fund

NYC Fashion Production Fund Helps Emerging Designers with Financing

NYC Fashion Production Fund

In an effort to continue to keep New York City at the forefront of fashion, Capital Business Credit has partnered with the NYCEDC to launch the NYC Fashion Production Fund. This program will help emerging designers that are based in New York and manufacture in the city with production financing at below market rates.

JoBeth Tananbaum of Capital Business Credit said that “The Fund was started to provide companies with affordable financing opportunities. We believe that by developing long-term financing relationships with designers, the Fund can help these brands achieve significant growth regardless of whether they have produced 4 or 14 seasons. Ideally, we are looking to work with designers that have found a place for themselves in retail as well as an interested customer.”

The initiative is also about fostering growth through guidance. In the Fund’s second phase, a mentorship program will be launched which will consist of seasoned executives in a variety of fields that will be able to advise loan recipients.

Designers interested in participating must meet the following criteria:

  • Be based and doing business in New York City
  • Manufacture goods in New York City
  • Provide detailed documentation of all approved customer and vendor purchase orders
  • Demonstrate a source of repayment to the NYCFPF upon shipment of finished inventory to the customer
  • Have manufactured and sold goods for a minimum of 3 seasons, subject to exception

To learn more and apply, visit the NYC Fashion Production Fund. 

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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The Shelfie

Week in Review: the Instagram Shelfie Craze, Social Media Strategies and Sneaker Trends

 

via The Wall Street Journal

via The Wall Street Journal

 

1. The latest Instagram craze is called the shelfie, a strategy that may work well for emerging accessory designers. (via the Wall Street Journal)

2. The sneaker trend is hitting the majors. See how retailers like Saks are getting in the game and which styles are popular. (via the New York Times)

3. Organic reach Facebook seems to be getting smaller with their ever-changing algorithm. Check out these strategies for surviving these updates. (via Entrepreneur)

4. Need to boost your social media engagement? Consider these types of photos to attract users and new customers. (via Mashable)

5. If you’re feeling a little stressed out, take a look at this infographic that offers a few easy solutions. (via Design Taxi)

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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via Exclusively Fanore

One Reason Why Your Pitch May Get Deleted

via Exclusively Fanore

via Exclusively Fanore

Ever wonder why you don’t get a response when you send out a pitch? There are several factors that may determine whether someone responds to you or not. These could be external reasons like it’s bad timing, someone is just too busy or it’s not a fit. From their point-of-view, it could be that something is missing from your pitch or something has turned them off.

One small, but really important must-have in a pitch is the proper salutation. It’s the start of your email and automatically sets the tone of how it will flow. Buyers and press dislike generic greetings such as “hi there” or “hello.” The worst may just be dear sir or madam. Some people try to sound friendly and casual by writing “hey babe,  or “hi love,” but while this trick seems nice, it’s still not tailored. When people see this, they often times think it’s a mass email blast and figure that you didn’t take the time to learn about who they are or what they do. And, when that intel is easily available online, there’s no excuses for not doing it.

To make sure your pitches start of strong, here are some ways to find out more about the person you are are pitching:

  • Check the masthead of any magazine to see who works there
  • Install Rapportive if you use Gmail
  • Do a Google search
  • Check LinkedIn
  • Search social sites like Facebook, Twitter and Instagram to get leads
  • Visit the company’s about or contact us section

Simply put, the person you are writing to has a name so be sure to show your respect for them and use it. In turn, your pitch will be stronger and may get you one step closer to connecting with a new contact.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

Fashion Revolution Day

Celebrate Fashion Revolution Day

Fashion Revolution Day on April 24

credit: Fashion Revolution Day

On April 24, 2013 1,133 people were killed in Dhaka, Bangladesh when the Rana Plaza factory collapsed. To make light of this event and keep an open forum on the challenges and opportunities with the global supply chain, Fashion Revolution Day was created. One year later, the organization asks consumers to answer one simple question: who made your clothes?

For emerging designers, this is an opportunity to tell your customer where your clothes were made and further a conversation with them through transparency and authenticity. It’s also a chance to become a part of a global revolution.

How to Get Involved

  • On April 24, wear an item of clothing inside out
  • Take a photo of yourself in it and use the hashtag #insideout on social media
  • Ask the brand who made your clothes?

Learn more at Fashion Revolution Day. 

Credits:

Photographer: Keiron O’Connor
Model: Eveline at Supa Model Management
Shirt: Arthur and Henry
Pullover: From Somewhere
Trousers: People Tree Sunglasses: General eyewear Stylist: Stevie Westgarth
Make-up: Jo Frost
Hair: Eliot Bsilla

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Thank You Card

The Power of a Writing a Thank You Note

 

Thank You Card via Rifle Paper Co

via Rifle Paper Co.

Securing a sale is always exciting and getting that customer to become a repeat one is as equally important for several reasons. In addition to a second transaction, it’s the start of a relationship, your opportunity to connect with a potential brand ambassador and a way to get market research. With competition from others that sell your brand and those selling similar products, the little things do matter because it can determine whether a customer will come back or go elsewhere.

One question to ask is what do you do after a sale?

Something as simple as a thank you note can help your brand stand out. With a customized message, it now adds emotion to a purchase versus that sale being just a transaction. It also shows your authenticity as a designer and another touch point in the brand experience continuum. Plus, you can reinforce your brand’s personality and aesthetic. This is also your chance to explain, ask for feedback and let them know that you are there to help if they need anything else.

The other benefit of a thank you note is that it’s simply an overlooked gesture which makes it another reason to do something thoughtful for someone else.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Fab Open Call Design Contest

Open Call: Design the Next Graphic Tee for Fab

Fab Graphic Tee Design Contest

In honor of spring, Fab is launching a new collection of cotton tees and they’re looking for a few great ideas. This contest is open to all designers including “artists, typographers, sketchy types and everything in between.” Winning designs will be sold on Fab.com and those selected will receive their standard licensing contract and royalty agreement.

Straight from their application form, here’s how they describe their customer:

  • They like humor
  • They like typography
  • They like animals
  • They like color, patterns and geometrics

The deadline to apply is May 16, 2014. Apply to this design contest on Fab.com

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

Carrie Parry New York Womenswear Designer

Learning the Fundamentals of Fit with Carrie Parry and Alvanon

Fundamentals of FIT Carrie Pary

Designer Carrie Parry is a confident woman with a spark of warmth and a inquisitive smile. Sitting beside her in the boardroom at the Alvanon Group, a global company known in the fashion industry as the apparel fit experts, she talked about the progress she made with her business and the education, insight and tools she received as a participant in their two-year Global Mentorship Program for young designers. Joining her was Don Howard, Executive Director of AlvaInsight who was there for Carrie’s journey with fit.

It was clear that this experience was not only a strong partnership but a successful one. In an industry where aesthetic rises to the forefront, Parry acquired both the technical and business learnings from the program to help build her brand.

To understand her story, it’s important to understand Carrie’s path. Parry graduated from Central Saint Martins with an undergraduate degree in Fashion Design and Marketing and continued her education at the University of Delaware where she received a graduate degree in Socially Responsible and Sustainable Apparel Business. After working various jobs in the fashion industry, she started her New York-based namesake women’s wear menswear label Carrie Parry which included suits, dresses, tops and bottoms.

After her first season, she recognized the importance of fit, a problem that many emerging brands constantly face. She told us that the number one reason for returns industry wide was due to fit and less about the design.

Howard also noted that poor fit happens with both young brands and established companies for several reasons. More often than not, brands typically use one fit model to build collections. The problem with that strategy is that there are several body types and shapes for any given size. Brands also use fit models that aren’t reflective of their target’s age which may not translate to the actual customer.

Part of Alvanon’s expertise comes from their proprietary tools and their database which includes the largest number of body measurements in the world with intel on a variety of data points including both demographics such as adult, children’s, plus, petite and men’s.

For Parry, focusing on this type of data allowed the mentorship to take a hands on approach. She conducted fit trials at Alvanon with over 100 women ages 18-65 with sizes ranging from 0-14, learning about their body types and how consumers perceive fit. One learning was that 70% of online retailers weren’t communicating fit well. Now, she uses a fit group which is comprised of 10 fit models to determine sizing for every new piece and in turn, creates consistency and a more democratic fit for her consumer.

There were many other successes in the program. Parry talks about the increased efficiency with operations, spending less time on sampling and fittings. She’s also seen a more precise fit with her models and one testament was at a recent photo shoot where no pins were used to style clothes, which is often a merchandising trick used by brands to sell in a look, but not always reflective of fit.

For Parry, understanding fit was now a game changer for her business. She told us that prior to working with Alvanon, “we hadn’t thought about fit in terms of our target demographic and how that would translate into actual sales.” This is when she knew it was a competitive advantage and realized that this benefit should be shared with customers.

In March, she re-launched CarrieParry.com with a direct-to-customer business model allowing her to cut out the retailer which allows for better pricing because there isn’t a traditional markup applied to the cost of the garments.

With this approach, she’s only selling shirts, one of her best-selling silhouettes which she describes as seasonless, timeless and luxurious and will be launched throughout the year. Styles come in classic, fitted, relaxed and boyfriend to offer her consumer a breadth of options. You’ll see beautiful silks, color-blocked styles, patterns and plaids that are fresh and versatile.

The website also puts fit front and center. She’s developed an easily understandable size chart so consumers can measure themselves properly. Photos feature average size models and detail what size the model is wearing, as well as  descriptions on how each garment should fit. There’s also the anatomy of a shirt guide which describes why the product is special by pointing out the features of the product along with the craftsmanship that goes into making it.

The other two components that are helping to define the brand are transparency and social responsibility; two cornerstones that she’s always found important, but now highlighted. Consumers can now learn more about the supply chain and see what stage the garment is in. Her website currently shows that her next batch of shirts are being cut and sewn in New York’s Garment Center.

For Carrie, these two years of learning have provided her with an invaluable amount of knowledge that’s impacted her business. And, in her words, the easiest way to think about the importance of the topic is that “fit takes a garment from like to love.”

Learn more at Carrie Parry and Alvanon and be sure to download their fit glossary.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Fundamental-of-FIT-Meetup-Hero

Fundamentals of Fit Meetup with Alvanon and Carrie Parry on May 8

Fundamentals of fit Meetup

Understanding fit is a crucial part of running a successful fashion business. It can lead to product development efficiencies and also trust with both the wholesale and retail customer. On the other end, it’s the number one reason for returns and could mean serious implications for your brand.

Our next Meetup with Alvanon and Carrie Parry is to help fashion designers understand the fundamentals of fit. This includes basic terminology, tools for success and things to think about when creating a fashion line.

A conversation with Alvanon’s Don Howard, Executive Director, AlvaInsight and fashion designer Carrie Parry, the recipient of their two-year mentorship program will be moderated by Melissa Hall of The Emerging Designer to help attendees to learn these basics.

Discussion Topics

  • What is Fit and why is it so Important?
  • Aesthetic Fit vs Technical Fit
  • Target Customer Size and Shape
  • Critical Tools for Fit Success
  • Establishing Clarity on Fit Intent
  • Q&A / Open Discussion

AGENDA

  • 6:30-6:45: Networking and Arrivals
  • 6:45-7:30: Discussion
  • 7:30-7:45: Q&A
  • 7:45-8:00: Networking/Wrap Up

RSVP for the event on The Emerging Designer Meetup page.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Titania Inglis Instagram

Why You Need to Art Direct Your Instagram Photos

Titania Inglis Instagram

As a fashion entrepreneur, everything you do needs to be on brand. This includes the products you create, how you communicate, the brands you choose to associate with, and of course, imagery. This is because now more than ever, photos are helping to shape how a brand is perceived.

It’s no surprise that Instagram is one platform that is becoming increasingly popular due to its ease of use, journal-like feed and instant feedback. While it’s easy to take a photo and post it to your account, that photo still has to be reflective of your brand’s voice and also look really good. Unlike regular consumers using Instagram, you have to take a step back and realize that each photo and piece of copy you put out impacts your brand and can essentially serve as a mini advertisement for your business.  

This is why you need to consider art directing your photos. It doesn’t mean that your posts shouldn’t be in real time or not authentic, but should be crafted with your style in mind. Also, clarity and composition should be something you think about with each shot along with how that photo is going to help tell the story of your brand. 

Titania Inglis, a New York-based designer’s Instagram profile says “nature + geometry = clothing.” One quick glance at her photo stream, you’ll see that she has a certain look that is a seamless fit with her lush minimal aesthetic. Not only does her feed, made up of her work, adventures and inspiration, keep you enthralled on Instagram, it also makes you want to see her collection and learn more, ultimately showing how you can take a consumer on a brand journey with the help of beautiful content.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Coogi Sweater Trend

Week in Review: Coogi Nineties Trend, Selfies, Storytelling Tips and J.Crew as a Fashion Incubator

 

Coogi Sweater Trend

via the New York Times

1. A revival of the nineties is in full swing. Check out how Coogi plans to make a comeback and how popular brands like Rag & Bone were inspired by their iconic sweaters this season. (via the New York Times)

2. It seems like everyone is doing selfies these days. Here’s why it may be good to make it a part of your marketing strategy.  (via Open Forum)

3. Storytelling is a great way to give meaning to your brand. Here are 4 ways to make your brand more compelling.  (via Entrepreneur)

4. J.Crew has become one of the strongest merchants out today. Read how it also serves as an incubator for in-house designers. (via Business Week)

5. Need to balance work and personal life? Check out these five meditation apps that can help you stay focused (via Mashable)

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

Organic Cotton

Sustainability in Fashion and Textiles: 4 Day Summer Intensive Program at FIT

Organic Cotton

via Pinterest

This summer, FIT will host a four-day intensive program on sustainability in the fashion and textile industry. The curriculum includes discussions, lectures, site visits and hands-on workshops for academics and professionals interested in delving into the topic. Attendees will gain a better understanding of technologies fueling the marketplace and explore the intersection of design, education and business.

Specific areas of focus include:

  • Life Cycle Assessment
  • World Fiber Consumption
  • Alternative Fabrics and Fibers
  • Sustainable Fibers in the Textile Supply Chain
  • Quality Assurance
  • Cause-Related Marketing

Learn more about the program and register at FIT Summer Intensive.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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Pop Up Shops

11 Ways to Promote Your Fashion Event

Pop Up Shops

via Pinterest

Hosting a trunk show, a pop-up shop or doing an event for your business? One way to generate traffic and buzz is to promote it through a variety of outlets in order to expand your reach.

You should start planning your promotional messaging in advance for several reasons. The longer you have, the various amount of information you can push out including types of inventory, sponsor information and teasers that build intrigue. Another reason is to give attendees and press enough time to fit your event into their calendar. And, if you’re planning on using a third party outlet to spread the word, they require advance notice to get events listed into their system.

Consider promoting your events these ways:

1. Add it to your email signature.

2. Create a free Splash page to act as a dedicated homepage. This is good if you have multiple partners, want to collect tickets or have created an event that’s different than your brand name.

3. If it’s large enough and open to the public, list it on Eventbrite.

4. Add a page to your website specifically for events and be sure to update it so your brand always appears relevant. Even if you don’t have events going on, it’s okay to say that but having outdated information doesn’t look good.

5. Create an event listing on your Facebook fan page and share updates periodically. You can also add multiple hosts so leverage brand partners and friends to spread the news.

6. Use your Twitter profile description to let others know about the event.

7. If your website has a carousel that allows for multiple images on your home page, create a beautiful event image to get people excited.

8. Add it to your blog with a written description of your event. Also consider creating a category for events and use appropriate tags that you will consistently use over time like a trunk show and pop-up shop.

9. Share it with your local community and media outlets as many newspapers and online magazines have an event section. For example, Time Out New York has their own submission form for shopping events.

10. Include it in your email marketing through a dedicated message and if you want to keep it intimate or curated with a special list of people, consider using Paperless Post.

11. Get social with your event! In addition to posting it on all the social platforms you are on, engaging with others about it. You can also create a custom hashtag that’s proprietary to your brand that will allow you to search for conversations surrounding it pre and post event.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

via Affordable Art Fair, LUSTER, Eric Ogden, Beauty Shop, 2010

Check out These Fashion and Design Events to Attend in April

via Affordable Art Fair, LUSTER, Eric Ogden, Beauty Shop, 2010

via Affordable Art Fair, LUSTER, Eric Ogden, Beauty Shop, 2010

1. Stop by the Young & Able spring gathering and shop pieces from emerging designers at the Carlton Hotel. Thursday, April 3 2014.

2. Register for the Fourth Annual Fashion Law Institute Symposium: “The Spectrum of Style” and learn about the latest developments in law and the business of fashion. Friday, April 4 2014.

3. Visit the annual Macy’s Flower Show: The Secret Garden in a variety of markets including: New York, Chicago, Philadelphia, Minneapolis and San Francisco. Now though April 6, 2014.

4. Attend the Fashion Filter, Perceptions of Beauty conversation discussing beauty through art and design. Monday, April  7 2014. 

5. Get your own personal legal questions answered at the Fashion Law Institute’s free Pop-Up Clinic on April 11, 2014.

6. Don’t forget to see the Trend-ology exhibition at the Museum at FIT which ends this month. Now through April 30, 2014.

7. Visit the Conscious magazine pop-up shop on the Lower East Side and discover goods from fair trade, ethically sourced and local artisans. April 13-14 2014.

8. Go on the free Garment Center Walking Tour and learn more about the historic fashion district. Wednesday, April 9 and Sunday April 27, 2014.

9. Stop by the Affordable Art Fair and see an array of work from contemporary artists. April 2-6, 2014.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.