Marketing Lessons From the Met Gala and 6 Interesting Social Media Updates

Met Gala 2013
via the Daily Mail
Met Gala 2013
via the Daily Mail

The Met Gala is one of the most important fashion events to mark spring each year in New York. Last night, celebrities, entertainers and the fashion elite celebrated the opening of Punk: Chaos to Couture exhibition at the Costume Institute which will run through August 14. The exclusive prelude included the much-anticpated red carpet, dinner and party at the Metropolitan Museum of Art.

For designers and those without a ticket, it taught us an important thing about marketing your brand and being relevant in popular culture: anyone can join in on the conversation.

Throughout the course of the day and into the evening, social media was filled with content from celebrities, editors, attendees, bloggers and those that simply had an opinion. With the power of Livestream and a connection to social media, viewers had access the red carpet. And, like any well-planned event, the #MetGala hashtag allowed participants to see what others were talking about.

So why is that important? Brand awareness is one reason. Getting your brand and voice out there is important when building your business. You never know who is listening on the other end. Plus, it becomes a great segue into other conversations with people in your network. Understanding popular culture and the history of fashion are all other reasons. Small doses of historical references were given out like the importance of CBGB or the black “safety pin” Versace dress worn by Elizabeth Hurley in 1994.

Post Met Gala, everything punk-related will be on trend too. This means products with plaids, spikes, chains and anything that can work its way in to a counterculture pitch is fair game because media outlets will be covering it. Already, InStyle is talking about the 10 Punk Items That Will Rock Your Closet in their What’s Right Now! column.

See how others joined in on the conversation through social media:

1. The Metropolitan Museum of Art getting a red carpet shot of Madonna saying that “my favorite punks are Patti Smith and Sid Vicious.”

2. Eric Wilson of The New York Times tweeting about the bathrooms that were recreated to resemble those from CBGB.

3. Elizabeth Holmes of the Wall Street Journal giving January Jones a 7 out of 10 for her level of punk bravado.

4. The Cut showing what Anna Wintour really looked like if she were to go punk.

5. Nichole Richie giving Instagram fans a peek of her nails and jewelry.

6. Bergdorf Goodman giving fans the first look of Linda Fargo’s rubber dress made by The Baroness, the East Village retailer that makes provocative designs and hosts fetish parties.

Emerging Designer or have a resource to share? Please feel free to contact us at hello@theemergingdesigner.com.

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